Campaign spend dashboard for contractors
A campaign spend dashboard pulls every dollar you spend on Google Ads, LSAs, call tracking, mailers, and agency retainers into one real-time view, then ties it to booked jobs and revenue so you know which campaigns pay for themselves.
Marketing module
What a campaign spend dashboard does
A campaign spend dashboard is a single live view of what you spend to generate leads and the revenue those leads turn into. Instead of opening Google Ads in one tab, your LSA account in another, a call-tracking report somewhere else, and a spreadsheet your agency emails on the 5th, you see spend by channel and campaign, cost per lead, cost per booked job, and return on ad spend in one board. For contractors running paid search, Local Services Ads, direct mail, and a marketing agency at the same time, it answers the only question that matters before the month closes: is each campaign paying for itself, or quietly burning budget?
The problem
Why contractor campaign spend is hard to see
Most home-service companies do not have a campaign spend problem. They have a campaign visibility problem. The money goes out daily, the results show up weeks later, and the data lives in five disconnected places.
Warning
Data visibility gap
A campaign that books at $90 per lead can still lose money if those leads close low-ticket tune-ups instead of system replacements. Lead-level dashboards hide this. A campaign spend dashboard that reaches into the CRM for booked revenue exposes it.
What belongs on a contractor campaign spend dashboard
Spend by channel and campaign
Live spend rolled up by channel (Google Ads, LSA, Facebook, direct mail, agency retainer) and broken down to the individual campaign, so a single overspending campaign is obvious the same day.
Cost per lead and cost per booked job
Spend divided by leads, then spend divided by jobs actually booked from the CRM. Cost per booked job is the line that decides whether a campaign keeps its budget.
Return on ad spend by source
Booked or earned revenue against spend for each campaign, so you can compare a $4,000 LSA spend to a $4,000 paid-search spend on the same revenue basis. See the full definition on the roas KPI page.
Revenue tied back to the lead source
When connected to ServiceTitan, Housecall Pro, Workiz, or QuickBooks, each booked job and its ticket value maps back to the campaign that produced the call, closing the loop spreadsheets never close.
Budget pacing and month-to-date
Month-to-date spend against budget and against the same period last month, so you catch a campaign pacing 40 percent over budget on the 10th, not in next month's recap.
Web, mobile, and office-TV views
The same campaign spend dashboard on a marketing manager's laptop, the owner's phone, and an office TV, so the conversation about wasted spend happens in real time, not in a monthly meeting.
A contractor campaign spend dashboard, illustrated
An example month for a residential HVAC and plumbing company running four paid channels. Spend is live from the ad platforms and call tracking; booked jobs and revenue come from the CRM.
Figures are illustrative and vary by trade, market, season, and average ticket. Your datacube dashboard reflects your own connected spend and CRM data.
Spend to revenue by campaign, the view that decides budget
| Campaign | Spend | Leads | Booked jobs | Cost / booked job | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Local Services Ads | $11,200 | 318 | 131 | $85 | $94,800 | 8.5x |
| Paid search, brand | $4,800 | 96 | 44 | $109 | $41,000 | 8.5x |
| Paid search, generic | $13,600 | 172 | 58 | $234 | $52,200 | 3.8x |
| Facebook lead form | $6,300 | 204 | 13 | $485 | $14,600 | 2.3x |
| Direct mail, replacement list | $2,500 | 27 | 9 | $278 | $61,200 | 24.5x |
Info
Common mistake
Judging campaigns on cost per lead alone. In the table above, Facebook produces the most leads and the lowest cost per lead, but the worst cost per booked job and the lowest ROAS. Direct mail produces the fewest leads at a higher cost per lead, yet returns the most revenue because it books replacement jobs, not service calls. Cost per booked job and ROAS, not lead volume, decide where the next budget dollar goes.
How the data connects
Built on your own spend and CRM data
A campaign spend dashboard is only as honest as the data behind it. Datacube is designed to consolidate spend from your ad and call-tracking platforms and match it against booked jobs and revenue in your CRM and accounting system, so the numbers reconcile without a monthly spreadsheet.
Datacube builds the dashboard around your channel mix and your KPI definitions during a custom 4 to 6 week build, rather than handing you an empty template to wire up yourself.
Common sources this dashboard consolidates when connected:
- Google Ads and Local Services Ads for paid search and LSA spend
- CallRail or similar call tracking to attribute phone leads to a campaign
- Facebook and other social ad accounts
- ServiceTitan, Housecall Pro, or Workiz for booked jobs and ticket value
- QuickBooks for revenue, so ROAS is measured on real dollars, not estimates
- Agency retainers and offline spend, entered so total marketing investment is complete
Info
Datacube note
Datacube extends and consolidates your reporting; it does not replace your CRM or ad platforms. Connections are configured for the systems you already run, and integration availability depends on your specific stack.
Campaign spend dashboard FAQs
See your campaign spend in one live dashboard
Schedule a live demo and we will show how datacube consolidates your ad spend, call tracking, and CRM into a single campaign spend dashboard built around your channels and KPIs.
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