ROAS dashboard for home service companies
A ROAS dashboard built for home service companies connects your ad spend from Google Ads, Local Services Ads, and other paid channels directly to booked revenue in your CRM, so you know today whether each campaign is earning its budget or draining it.
Marketing module
When your ad spend and your booked revenue live in different systems
Most home-service owners know roughly what they spend on Google Ads each month. Fewer know what that spending returned in booked revenue, and almost none can answer the question by channel before the month closes. Ad platforms report impressions, clicks, and platform-reported conversions. Your CRM holds the real number: jobs booked, tickets written, and revenue deposited. A ROAS dashboard for home service companies connects those two worlds in real time, so you are not calculating return on ad spend in a spreadsheet three weeks after the budget was already committed.
Warning
Owner takeaway
If the only time you see ROAS is in a monthly agency PDF, you are managing ad spend in the dark. By the time the report arrives, the campaign that spent twice its allocation has already run. A real-time ROAS dashboard surfaces that signal on day 10, when you can still act.
What a ROAS dashboard for home services shows you
ROAS by ad channel
Return on ad spend calculated per channel: Google Ads, Local Services Ads, Facebook, and other paid sources you run. Spend comes from the ad platforms; revenue comes from your CRM, so the ratio is real, not estimated.
Month-to-date spend pacing
Live spend against your monthly budget by channel and campaign, flagged when pacing over or under target. Catch a channel running 30 percent over budget mid-month rather than learning about it on invoice day.
Cost per booked job
Spend divided by jobs actually booked in the CRM, not just platform-reported conversions. Cost per booked job is the metric that decides whether a campaign keeps its budget, because a cheap lead that does not book still costs real money.
Booked revenue tied to lead source
When connected to ServiceTitan, Housecall Pro, or Workiz, each booked job maps back to the campaign that generated the call. Revenue per source is the numerator in your ROAS calculation, updated as jobs close.
Phone lead attribution
When call tracking such as CallRail is connected, inbound calls route attribution back to the originating campaign. Phone-first channels like Local Services Ads are measured on the same ROAS basis as form fills.
Office-TV and mobile views
The ROAS dashboard runs on the office TV so the whole leadership team sees spend and returns without requesting a report. Owners check from a phone; marketing managers drill into campaign detail on desktop.
A ROAS dashboard on the office TV, illustrated
An illustrative view for a residential plumbing and HVAC company running four paid channels. Spend data comes from connected ad platforms and call tracking; booked revenue comes from the CRM.
Figures are illustrative. Actual ROAS varies by trade, market, season, average ticket, and booking rate. Your datacube dashboard reflects your own connected spend and CRM data.
Ad channel ROAS comparison: where to reallocate next month's budget
| Channel | MTD spend | Booked jobs | Booked revenue | ROAS | Cost / booked job | Budget action |
|---|---|---|---|---|---|---|
| Local Services Ads | $14,100 | 144 | $128,300 | 9.1x | $98 | Increase |
| Google Ads, brand terms | $5,600 | 51 | $48,400 | 8.6x | $110 | Hold |
| Google Ads, generic terms | $14,800 | 62 | $57,200 | 3.9x | $239 | Trim or test |
| Facebook lead form ads | $6,700 | 15 | $12,100 | 1.8x | $447 | Pause or restructure |
Info
Before you build this
A ROAS dashboard is only as accurate as the revenue figure in the denominator. If booked jobs are not matched back to a lead source in your CRM, ROAS will show platform conversions instead of real revenue. Datacube's onboarding confirms that attribution is set up correctly before the dashboard goes live, so the number you see reflects actual bookings, not tracking pixels.
How the data connects
Built on your ad platforms and your CRM, not an estimated conversion
The gap every ad agency dashboard leaves open is the space between a reported conversion and an actual booked job. Google counts a form fill or a call as a conversion the moment it happens, regardless of whether the CSR answered, whether the caller booked, or whether the job ticket reached the minimum threshold to be profitable.
Datacube is designed to consolidate spend from your ad platforms with booked jobs and revenue from your CRM and accounting system, closing that gap so the ROAS number you act on is built from real dollars, not estimated ones. The dashboard is custom-built for your channel mix and KPI definitions during a typical 4 to 6 week onboarding process.
Common sources this dashboard consolidates when connected:
- Google Ads for paid search and display spend
- Local Services Ads for LSA spend and Google-attributed bookings
- CallRail or other call tracking for phone lead attribution by campaign
- ServiceTitan, Housecall Pro, or Workiz for booked jobs and ticket revenue
- QuickBooks for collected revenue, when you want ROAS on dollars in the bank
- Facebook and other paid social accounts for social ad spend
ROAS dashboard FAQs for home service companies
See what your ad spend is actually returning
Schedule a live demo and we will show you a ROAS dashboard built for home services, with your channel mix and your CRM revenue feeding the same live board your leadership team can see every day.
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